Useful Facts and Figures about Markets, Ageing and Consumers. Fertility and Longevity trends. Migration data and population trends.

What can the academic researchers tell us? How does culture affect fertility or colours affect our behaviour? What are the Ig Nobel Prizes? How does our mind create the associations that drive our behaviour?

Ageism in a business will destroy its future. Stereotypes of age and why they are negative. Workforce discrimination and ageing demographics. The emergence of consumer ageism. The enemy within and self fulfilling stereotypes.

How demographics are restructuring markets. The implications are huge. The end of the European consumer market. The youth markets are gone. The "retired markets" are the only ones growing. Fertility and Longevity driving change. Healthy ageing consumers and the power of the cities.

Latest updates from the media and what it says about the Business of Age.

Clues for rebuilding the business around an older consumer. Age neutrality as an objective. Service failure and recovery are different. The ageing senses need stimulation but not too much noise.

Examples of the Good, the Bad and the Ageist. Cases of firms successfully adapting to the ageing consumer and those that have not. Examples of ageism against consumers.