Numbers
Useful Facts and Figures about Markets, Ageing and Consumers. Fertility and Longevity trends. Migration data and population trends.
Voices
Quotes to remember. Quotes to provoke. Academics and Researchers and Business People speak on Ageism, Growing Old, shifting demographics and much more.
Research
What can the academic researchers tell us? How does culture affect fertility or colours affect our behaviour? What are the Ig Nobel Prizes? How does our mind create the associations that drive our behaviour?
Ageism
Ageism in a business will destroy its future. Stereotypes of age and why they are negative. Workforce discrimination and ageing demographics. The emergence of consumer ageism. The enemy within and self fulfilling stereotypes.
Markets
How demographics are restructuring markets. The implications are huge. The end of the European consumer market. The youth markets are gone. The "retired markets" are the only ones growing. Fertility and Longevity driving change. Healthy ageing consumers and the power of the cities.
Consumers
The ageing consumer is here to stay. Firms need to understand them better. Consumers' ages of life, felt versus chronological age, the ageing of decision making, perception and the body will change the nature of competition.
Tactics
Clues for rebuilding the business around an older consumer. Age neutrality as an objective. Service failure and recovery are different. The ageing senses need stimulation but not too much noise.
Stories
Examples of the Good, the Bad and the Ageist. Cases of firms successfully adapting to the ageing consumer and those that have not. Examples of ageism against consumers.
