broken image

The Business of Age

  • Home
  • Numbers
  • Voices
  • Research
  • Ageism
  • Markets
  • Consumers
  • News
  • Tactics
  • Stories

Consumer Ageism Newsletter#089 A Christmas Book List

John Bateson

Have you already given out your Amazon Christmas list? Why not send out a supplement? It has been a busy year for books in my intellectual journey. Some were published this year. Others are ones that I have come across and ordered. My booklist suggestions cover a whole range of topics within ageing and longevity.

The Science of Ageing

Ageless: The Science of Getting Older without getting Old

Andrew Steele

The scientific breakthroughs that come with treating ageing as a disease. How medicine is developing ways to treat ageing. How removing the cells that are malfunctioning can help. Why we may need to replace the parts of our immune system that are failing. How running repairs on our DNA can help. Prevention is the final opportunity. To change our bodily processes to remove those that lead to ageing.

Lifespan Why We Age - and Why We Don’t Have To

David A Sinclair

How science is enabling us to slow down the processes of ageing and even reverse them. How emerging technologies and even simple lifestyle changes can make a difference. How people have a right to be treated for ageing, it is a disease!

Demographics and the Economy/Policy

The Great Demographic Reversal

Charles Goodhart and Manoj Pradham

The underlying forces of demographics will shortly reverse global trends. Long run inflation and interest rates will rise. This will create a slew of problems because of the high individual and national debt levels. It should however reduce inequality as labour shortage drive wage inflation.

Demographics Unravelled

Amlan Roy

Links broad demographics or “people characteristics” to their underlying psychology and behaviour. Demonstrates how this in turn affects every part of macro- economics and markets. Forecasts the consequences for companies, households and countries.

Rescue: From Global Crisis to A Better World

Ian Goldin

Argues that COVID-19 should be a global pivot point. Presents an optimistic view of how many of the worlds problems from inequality to poverty can be solved. The pandemic brought us together, we can solve these problems together.

Empty Planet

Darell Bricker and John Ibbitson

Pundits and politicians have been creating horror stories of exploding global populations. This book argues the exact opposite. The world will run out of people (and soon). The smaller global population will bring benefits not least to global warming. It will however create disruptions

Countdown

Shanna H Swan

How chemicals in our modern world are changing human sexuality. How certain plastics are the problem. They are reducing male sperm count and female fertility on a vast scale. (The data in this book has just been updated to cover an even broader range of countries, see addendum to Newsletter #088 : A Wise Society).

Living Longer

Extra Time (Ten lessons for the Ageing World)

Camilla Cavendish

Draws from interviews and research. It covers the underlying demographics of longevity. What we, as individuals, can do to live a longer life well . There are many keys to happy, healthy living. These include: exercise; work; cognitive engagement; neighbourhoods; health and purpose.

The New Long Life

Andrew J Scott and Lynda Gratton

A sequel to their 100-Year Life. A practical guide to how to live well longer. Their “Narrate, Explore and Relate” framework starts to build a new roadmap for a longer, smarter and happier life

The 100-year Life: Living and Working in an Age of Longevity

Lynda Gratton and Andrew J Scott

The traditional three stage model of life is collapsing. Education followed by work and then retirement, just will not work if we are living so much longer. This book is about creating an alternative. How to imagine a different life course. About working, and why intangible assets such as family and friends are so important.

Markets

Stage ( Not Age)

Susan Wilner Golden

The over 60’s are are very diverse group. They are travelling through different stages in their lives. It is the stages that are common, not the people. This trend will speed up. People of all ages will return to education for retraining. They will start new careers or even new businesses. It is those transitions that will generate the business opportunities.

Generations (Does when you’re born shape who you are?)

Bobby Duffy

Tests the stereotypes of the generational model. Do baby boomers, millennials etc. really exist. Finds in most cases that they are just stereotypes with little underpinning in fact. Covers everything from the culture wars to attitudes towards global warming. Based on large surveys.

The Ageing Consumer: Perspectives from Psychology and Marketing 2nd Edition

Editors: Aimee Drolet and Carolyn Yoon

An anthology of academic chapters written by experts in their field. Covers neuroscience and decision making, retirement and branding. Suggests directions for future ageing research.

An Old Favourite

Thinking Fast and Slow

David Kahneman

A book about how we think. If you have read it, read it again. It is full of insights from this Nobel Prize Winning behavioural economist. Autopilot decision making, nudges, heuristics and the biases that come with them. Rare events and risk taking. They are all covered.

Website News

For those of you who are interested in the academic papers that underpin the Newsletters I have good news. I am slowly adding to the Research Section of my website. It will include the relevant citations and abstracts see "ThebusinessofAge".

Late News: Italy loses Venice

The state statistics office ISTAT just released the population figures for 2021. The population has shrunk by the equivalent of a city the size of Venice. The population is 200,000 smaller. Low fertility rates and migration are taking their toll. Italy now only lags behind Japan in terms of the percentage of the population over 65.

Previous
Italy's population shrinks to lowest since 2007
Next
Consumer Ageism Newsletter #090 Happy Christmas
 Return to site
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save