thumbnail image
broken image

The Business of Age

  • Home
  • Numbers
  • Voices
  • Research
  • Ageism
  • Markets
  • Consumers
  • News
  • Tactics
  • Stories
This product is not available anymore. Back to home page.
  • broken image

    Numbers

    Useful Facts and Figures about Markets, Ageing and Consumers. Fertility and Longevity trends. Migration data and population trends.

    Read More
    broken image

    Voices

    Quotes to remember. Quotes to provoke. Academics and Researchers and Business People speak on Ageism, Growing Old, shifting demographics and much more.

    Read More
    broken image

    Research

    What can the academic researchers tell us? How does culture affect fertility or colours affect our behaviour? What are the Ig Nobel Prizes? How does our mind create the associations that drive our behaviour?

    Read More
    broken image

    Ageism

    Ageism in a business will destroy its future. Stereotypes of age and why they are negative. Workforce discrimination and ageing demographics. The emergence of consumer ageism. The enemy within and self fulfilling stereotypes.

    Read More
    broken image

    Markets

    How demographics are restructuring markets. The implications are huge. The end of the European consumer market. The youth markets are gone. The "retired markets" are the only ones growing. Fertility and Longevity driving change. Healthy ageing consumers and the power of the cities.

    Read More
    broken image

    Consumers

    The ageing consumer is here to stay. Firms need to understand them better. Consumers' ages of life, felt versus chronological age, the ageing of decision making, perception and the body will change the nature of competition.

    Read More
    broken image

    News

    Latest updates from the media and what it says about the Business of Age.

    Read More
    broken image

    Tactics

    Clues for rebuilding the business around an older consumer. Age neutrality as an objective. Service failure and recovery are different. The ageing senses need stimulation but not too much noise.

    Read More
    broken image

    Stories

    Examples of the Good, the Bad and the Ageist. Cases of firms successfully adapting to the ageing consumer and those that have not. Examples of ageism against consumers.

    Read More

©John Bateson 2022

Privacy Policy
    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More